Consumer evaluation of ambient scent: Prof. Ingrid Gottschalk wird im International Journal of Retail & Distribution Management veröffentlicht.   [11.06.18]

The purpose of this paper is to broaden the list of boundary factors which impact consumer evaluation of ambient scenting. More specifically, this study aims at demonstrating that pre-informing about the scenting measure, the particular environment in which the scenting takes place and the disposition of persuasion knowledge are necessary variables to be considered for achieving positive evaluations.

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