Prof. Dr. Ingrid Gottschalk
Ingrid Gottschalk is Professor (apl.) at the Institute for Health Care & Public Management, University of Hohenheim, Stuttgart, Germany. She is a former lecturer in Cultural Economics at the Department of Cultural Management, Ludwigsburg University of Education, Germany (2005-2017). With her specialisation in Consumer Behaviour and Consumer Policy her research focuses on conceptual and empirical aspects of consumer and customer orientation, also in different fields like Health Care or Art and Culture. Further research interests cover the analysis of applied marketing strategies like measures in Sense Marketing or the introduction of new technologies like cloud computing and their customer approval.
Ingrid Gottschalk studied economics at the University of Hamburg and wrote her doctoral and habilitation thesis at the University of Hohenheim. She is council member of the consumer bureau (Verbraucherzentrale BW) and member of the board of trustees of the art foundation (Kunststiftung BW, 2001-2018), both in Baden-Württemberg/Germany. Ingrid Gottschalk was appointed as member of the scientific supporting group for the project “Cultural Statistics” of the Swiss Federal Statistical Office.
Research interests
- Consumer Economics
- Consumer Behaviour
- Consumer Policy
- Consumer Economics and Marketing
- Economics of Art and Culture
- Health Economics
Selected publications
| Gottschalk, I. (2018). Consumer evaluation of ambient scent. The Impact of pre-information, environment, and persuasion knowledge. International Journal of Retail & Distribution Management, 46(6), 530-544. | |
| Gottschalk, I.(2017). Kulturökonomik. In: A. Klein (Hrsg.). Kompendium Kulturmanagement. Handbuch für Studium und Praxis. 4. Auflage, S. 249-278. München: Vahlen. | |
| Gottschalk, I. (2016). Kulturökonomik. Probleme, Fragestellungen und Antworten, 2., aktualisierte Auflage. Wiesbaden: Springer VS | |
Gottschalk, I./Kirn, S. (2013). "Cloud computing as a tool for enhancing ecological goals?", Business & Information Systems Engeneering (BISE), 55(5): 299-313. | |
| Gottschalk, I./Leistner, T. (2013). "Consumer reactions to the availability of organic food in discount supermarkets", International Journal of Consumer Studies, 37(2): 136–142. | |
| Gottschalk, I./Schneiderhan, B. (2011). "Verbraucherinformationsgesetz: Kenntnisse, Erwartungen und Konsequenzen", Hauswirtschaft und Wissenschaft 1/2011, 34-41. | |
| Gottschalk, I. (2007). "Der kühle Denker - Homo oeconomicus: Grundlagen des ökonomischen Verhaltensmodells". In: Economag, 1. | |
| Gottschalk, I. (2007). "Werbekompetenz im Kindergarten", Merz, medien+erziehung, 51(3), 59-65. | |
Gottschalk, I. (2001). "Meritorische Güter und Konsumentensouveränität – Aktualität einer konfliktreichen Beziehung.", Jahrbuch für Wirtschaftswissenschaften, 52(2), 152-170. | |
Gottschalk, I. (2001). Ökologische Verbraucherinformation. Grundlagen, Methoden und Wirkungschancen. Habilitationsschrift. Berlin: Duncker & Humblot. | |