Prof. Dr. Ingrid Gottschalk

Ingrid Gottschalk is Professor (apl.) at the Institute for Health Care & Public Management, University of Hohenheim, Stuttgart, Germany. She is a former lecturer in Cultural Economics at the Department of Cultural Management, Ludwigsburg University of Education, Germany (2005-2017). With her specialisation in Consumer Behaviour and Consumer Policy her research focuses on conceptual and empirical aspects of consumer and customer orientation, also in different fields like Health Care or Art and Culture. Further research interests cover the analysis of applied marketing strategies like measures in Sense Marketing or the introduction of new technologies like cloud computing and their customer approval. 

Ingrid Gottschalk studied economics at the University of Hamburg and wrote her doctoral and habilitation thesis at the University of Hohenheim. She is council member of the consumer bureau (Verbraucherzentrale BW) and member of the board of trustees of the art foundation (Kunststiftung BW, 2001-2018), both in Baden-Württemberg/Germany. Ingrid Gottschalk was appointed as member of the scientific supporting group for the project “Cultural Statistics” of the Swiss Federal Statistical Office.